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How press releases work

Newspaper

01

Create a press release and submit it for editorial approval through our link below

02

Our editorial team reviews it to make sure it meets our guidelines

03

Your press release goes live for one year. You will receive a distribution report

Guidelines

Step 1: Title/Heading

This is the main element used to link to your news online, used as the subject line in emails to media folk, and describes what it is you're announcing as news. It should contain your most important focus keywords. Initial Capped and not ALL CAPS and 20 words max.

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Step 2: Brief Summary

Increase release comprehension by providing a short, simplified summary of your announcement, enticing readers.

Step 3: Region

This is the city and state (or city and country for non-US) where the company in the release is based (ex. Los Angeles, CA) 

Step 4: Add Image/Video

You can add 2 images and a logo to each release GIF, JPG, or PNG, no more than 200kb. The “Featured Image” will appear in the body of the release. Only one image may be featured. You must have legal permission for images you are using.

Step 5: Body

We recommend no more than 1,000 words. A good press release should be newsworthy, impartial and official. Make sure to format your press release, use appropriate punctuation.​ We accept only press releases written in English.  Before you submit a press release, make sure it is the final version that doesn’t need any additional revisions. Double check it for typos, quotes and all the relevant information. 

Step 6: About Your Company

Add all of your social network links. They will appear as icons on your release. When the icons are clicked, it will take readers to your social network website. Great way to gain followers to your networks.

Step 7: Contact Information

This is the contact info that will appear on your social media press release.

Atari Announces Modernized Food Fight Remake to Launch First on VCS in Early 2022

Atari

07, 2023, 09:00 CT

5 min read

Food Fight exclusively launches first on the Atari VCS PC/console hybrid gaming system and later on Windows PC, PlayStation 4/5, Xbox One, Xbox Series X|S, and Nintendo Switch.‍

press release template example

NEW YORK, NY / VCMEDIAGROUP/ July 20, 2023 / Atari® - one of the world's most iconic consumer brands and interactive entertainment producers - today announced a new, built-from-the-ground-up remake of the beloved classic Atari arcade game Food Fight. Developed in partnership with Mega Cat Studios and launching early next year, Food Fight features familiar faces from the seminal favorite, reimagined as a premium game with modern 3D graphics, charming new characters, and updated gameplay mechanics with online multiplayer support.

 

​​​​Food Fight exclusively launches first on the Atari VCS PC/console hybrid gaming system and later on Windows PC, PlayStation 4/5, Xbox One, Xbox Series X|S, and Nintendo Switch.‍

 

 

​​​​​​Dodge! Dip! Dinner Roll! Food Fight unleashes all manner of food-based frenzy upon players looking to take control of the food court! Featuring single-player, co-op, and online multiplayer modes, the reimagined new game offers a plethora of potential gameplay scenarios, further supported by procedurally generated environments to ensure the food fighting fun never goes stale. Players can collect and choose from over 30 individual weapons, items, and special pick-ups, each with their own kitchen characteristics, such as "slippery" or "sticky."

 

"We've promised fans new Atari content for the VCS and are delighted to unveil this fresh, modern take on a classic video game favorite - one that only Atari could lovingly and expertly curate and bring to the VCS first," said Atari VCS COO Michael Arzt. "The feat wouldn't be possible without the passionate and dedicated team at Mega Cat Studios, and we couldn't be more thankful to bring Atari's Food Fight to the modern age where fans, both old and new, will enjoy all the messy mayhem this unique title has to offer."

 

"Everyone at Mega Cat is huge Atari fans, and from the moment that the VCS was announced, we knew that we wanted to create something special and new from classic Atari IP," said Mega Cat Studios CEO James Deighan. "We have been working closely with the Atari team for some time now, are excited to finally announce this amazing game, and can't wait to unveil more of the zany, fun, and innovative Food Fight gameplay, characters and other details as development continues.

 

 

 

 

 

 

 

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​​​Inspired by the original game which debuted in arcades in 1983, and then followed on the Atari 7800 in 1986, Food Fight sees players take on the role of Charley Chuck, a boy whose desire for ice cream sees him fall into trouble with a gang of mischievous chefs - Angelo, Oscar, and Zorba. Players must utilize speed and cunning to avoid enemies, or choose a different route and engage in intense open combat where the food does all the work! It's a satisfying battle of condiment splats, entree explosions, and succulent shrapnel.‍

 

Food Fight launches first on the Atari VCS - the iconic gaming brand's first new home gaming and entertainment device in 40 years - with game content exclusive to the platform. Food Fight is also the first example of Atari's recently-announced refocus on premium PC and console games. Additional game details and assets will be released within the coming months.‍

 

Food Fight Press Kit

 

The Atari VCS lineup of video computer systems, bundles, and peripherals are available for purchase online and in-store from Best Buy, GameStop, Micro Center, and the Official Atari VCS website in the United States.

 

A press kit with Atari VCS assets, including product photography, game screenshots, and logos is available here 

press release template example
press release template example

About ATARI


Atari is an interactive entertainment company and an iconic gaming industry brand that transcends generations and audiences. The company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 unique games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris. Visit us online at Atari.com.© 2021 Atari VCS, LLC. All rights reserved.

©2021 Atari Interactive, Inc. Atari wordmark and logo are trademarks owned by Atari Interactive, Inc.

Press Contacts

 

Atari Inc.

Mario R. Kroll, CJ Melendez, and Jessica Timms

pr@atari.com

1-646-844-8783

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